RBC – RAP CHALLENGE RBC set out to create their first Reconciliation Action Plan (RAP), a milestone framework to guide its commitments with Indigenous Peoples. They knew it had to be more than symbolic. It needed to be built on listening, authenticity, and accountability. Awareness of RBC’s commitment [...]

APTN Brand CHALLENGE Indigenous Peoples are the world’s first storytellers. Since time immemorial they shared stories, passing on wisdom, culture, and identity through spoken word, song, and ceremony. But while storytelling has always been central to Indigenous life, APTN, Canada's first national Indigenous broadcaster, had not yet been [...]

TELUS PlaceKeeping CHALLENGE TELUS set out to advance its Reconciliation Action Plan not just through policy — but through place. The goal: to reimagine a floor of its downtown Toronto headquarters as a space that honours the local First Nations rights holder’s presence, welcomes community, and reflects its commitment [...]

APTN News If the eyes are the window to the soul, then for Indigenous Peoples (First Nations, Inuit, Métis) they provide a glimpse into a shared experience centuries in the making. From moments that were soul-crushing to moments that stirred the soul, our campaign paired the emotion in the [...]

When The Planets Align The ultimate spokesperson for a peanut-free peanut butter? A chipmunk. The results of the campaign? Ironically, nutty. After 8 weeks, sales, awareness and visits to the website more than doubled. In fact, 7 major stores sold out. NEXT>

RENT-A-FEATHER CHALLENGE We’ve seen it all! When it comes to Reconciliation, a company’s good intentions aren’t always good enough. If companies don’t get it right the first time, they can do more harm than good. True Reconciliation is not about checking a box; it’s about listening [...]

TD CANADA CHALLENGE TD challenged us to create their first ever integrated Indigenous campaign. To become the bank of choice among First Nations, Inuit and Métis Peoples, TD had to first get on the consideration list. So many have awoken to the truth behind the legacy of [...]

Deloitte Climate Office The impacts of climate change – floods, fires, droughts – are disrupting the balance of nature and threatening the future we all depend on. Deloitte understands this, so they partnered with Indigenous leaders and representatives across Canada to explore how Indigenous-led nature-based climate solutions could restore harmony [...]

APTN Languages Most of us never think about the importance of language because no one has ever tried to take ours away. But during colonization, Indigenous Peoples were forbidden to speak their native tongues – an attempt to erase the languages and stop the passing down of the words [...]

When The Planets Align A boutique grocery, deli and bakery, TASTE Marketeria’s offerings are fresh, local and organic. To whet the appetite of area residents’ in advance of its grand opening we created giant symbols for all they stood for… fresh, local and organic. NEXT [...]