If the eyes are the window to the soul, then for Indigenous Peoples (First Nations, Inuit, Métis) they provide a glimpse into a shared experience centuries in the making. From moments that were soul-crushing to moments that stirred the soul, our campaign paired the emotion in the eyes of Indigenous Peoples with the moments that shaped them. Each look revealed the truth behind stories too often flattened by mainstream coverage, the struggles, triumphs, and pride. Because APTN News doesn’t just report the news. It tells the whole story. Our stories, told our way.