WE FIND COMMON GROUND
between Indigenous and non-Indigenous people
OPEN LINES OF COMMUNICATION
with impactful campaigns that reverberate between worlds
AND MAKE BUSINESS BOOM
We’re Indigenous owned but by design – not solely
A full-service marketing and communications agency, we’ve lived, worked and are connected with both worlds. We possess a deep understanding and lived-knowledge of both – gained by direct, first-hand involvement. We’ve also helped build some of the world’s most iconic brands – including Harley-Davidson, Tim Horton’s, Coca-Cola and Molson Canadian.
We encourage client partners to never, ever fear saying the wrong thing. There are NO wrong questions when one’s heart is in the right place. After all, when in unfamiliar territory you don’t know what you don’t know. So we create a safe space for partners to learn and understand others values, traditions, experiences, challenges, thought processes and ways of life. Discovering the human insights that transcend and unify tribes and worlds.
Services
WE TAKE A CULTURALLY INFORMED APPROACH IN ALL THAT WE DO
INDIGENOUS RELATIONS
Connecting people, communities and organizations
Indigenous engagement
Partnerships
Diversity and inclusion strategies
STRATEGIC PLANNING
360 Planning
Brand Discovery
Brand Strategy
Integrated Marketing Communications
Metrics & Evaluation
BRANDING
360 Branding
Brand Identity
Graphic Design
Brand Stewardship
Re-branding
DIGITAL
Social Media
SEO/SEM
Mobile
Content Marketing
TRADITIONAL ADVERTISING
Television/Video
Radio
Outdoor
Media Planning/Buying
Work
Outthink | Outshine | Outconnect
Outthink
Outshine
Outconnect
Provocative communications aren’t our measure of success; they’re just a means to an end. Ideas are only outstanding if they deliver on business objectives and grow business. So we engage rather than disrupt. We turn messages into opportunities to start meaningful dialogues. We create communications that form genuine connections and an awareness of shared values.
Leadership Team
Representing the full continuum, from Indigenous to non-Indigenous, each partner contributes through the lens of their own lived experience and areas of expertise. Together, we’re a conduit between the two worlds. Finding common ground, shared beliefs and shared values. Developing ideas that are grounded in strategy, guided by business objectives and steeped in consumer insights.
Each partner spent decades fine-tuning their craft in top-tier multinational advertising agencies and blue-chip power-houses, building some of the world’s most beloved brands. Providing a powerful combination of strategic creative experience and business consulting experience, we ensure communications not only connect, but actually forge connections – driving measurable business results.
RAYMOND DELEARY
PARTNER | CHIEF BUSINESS
DEVELOPMENT OFFICER
ALANA LEES
PARTNER | CHIEF BRAND STRATEGIST
EDWARD LEES
PARTNER | CHIEF CREATIVE OFFICER
Process
UNDERSTAND | STAND FOR SOMETHING | DO SOMETHING OUTSTANDING
UNDERSTAND
STAND FOR SOMETHING
DO SOMETHING OUTSTANDING
We conduct a deep dive to learn every facet of your business so we can fully understand your business goals, aspirations and identify your business challenges and opportunities.
We then immerse ourselves in the lives of your audience so we intimately understand what they need, how they think, how the behave, how they spend their time, how they consume media and ultimately how we can influence their path to purchase.
What you stand for determines who stands with you. That’s why we create unique, relevant and meaningful positions that resonate – by finding common ground. It’s the only way to open lines of communication that go beyond the brain to connect to the very heart of your audience.
After all, people connect emotionally with companies that stand for things that are important to them. That share their values. That reach into their lives and fill a personal need. Those are the ones they trust, are loyal to and become advocates for.
We deliver ideas and communications with impact. Ones that are felt and reverberate within our audiences, across tribes and between worlds. Generating attention and influence in expanding rings.
Helping people see things differently, see things clearer. Provoking shifts in thinking and actions. Helping clients step out from the crowd and step into the hearts and minds of their audience. Propelling brands and making business boom.
Understand. We conduct a deep dive to learn every facet of your business so we can fully understand your business goals, aspirations and identify your business challenges and opportunities.
We then immerse ourselves in the lives of your audience so we intimately understand what they need, how they think, how the behave, how they spend their time, how they consume media and ultimately how we can influence their path to purchase.
Stand for Something. What you stand for determines who stands with you. That’s why we create unique, relevant and meaningful positions that resonate – by finding common ground. It’s the only way to open lines of communication that go beyond the brain to connect to the very heart of your audience.
After all, people connect emotionally with companies that stand for things that are important to them. That share their values. That reach into their lives and fill a personal need. Those are the ones they trust, are loyal to and become advocates for.
Do Something Outstanding. We deliver ideas and communications with impact. Ones that are felt and reverberate within our audiences, across tribes and between worlds. Generating attention and influence in expanding rings.
Helping people see things differently, see things clearer. Provoking shifts in thinking and actions. Helping clients step out from the crowd and step into the hearts and minds of their audience. Propelling brands and making business boom.
Connect
Find Common Ground
Open Lines of Communication
Make Business BOOM
Address
We are located on the traditional territory of Deshkan Ziibiing, also known as Chippewas of the Thames First Nation, 20 km south west of London, Ontario.
