WORK
We’re committed to co-creating strategic solutions that raise awareness, shift perspectives, and inspire action. And over the years, we’ve walked with some of the greats.
CLIENTS
What you stand for, determines who stands with you.
SERVICES
A full-service creative agency, we take an Indigenous-led approach in all that we deliver.
STRATEGIC PLANNING
BRAND STEWARDSHIP
MARKETING COMMUNICATIONS
DIGITAL MARKETING
TRADITIONAL MARKETING
INDIGENOUS ENGAGEMENT
ABOUT
We’re Indigenous owned but by design, not 100%. The three founding partners span the spectrum from Indigenous to non-Indigenous. A conduit between the two worlds, together we find common ground, shared beliefs, and shared values.
Through our collective lens, connections to communities and decades in marketing, we’re a force to be reckoned with.
FOUNDING PARTNERS
KANIMITOT MIKISIWI WAPISKI MIKWAN ISKWEW
ALANA LEES
CO-FOUNDER, CHIEF STRATEGY OFFICER
A proud member of Fisher River Cree Nation, Alana Lees is Co-founder and Chief Strategy Officer at BOOM InterTribal, an Indigenous-owned creative agency bringing a culturally grounded lens to the marketing industry. She brings Western and Indigenous worldviews into boardrooms and leadership spaces across Canada, connecting lived experience with more than 20 years of brand-building expertise to uncover culturally rooted insights that drive deeper strategy, stronger creative and measurable results.
At BOOM, Alana leads strategic work for national clients, helping embed Indigenous insights into brand platforms, campaigns and annual planning. She also supports Nation Building and economic prosperity by guiding Indigenous organizations and Nations in the development of brand platforms, visual identities and campaigns rooted in self-determination, cultural identity and community values.
Before co-founding BOOM InterTribal, Alana helped shape campaigns for some of North America’s most recognizable brands, including Tim Hortons, Coca-Cola, Honda and LCBO, led national and global marketing initiatives for Winners and Suncor, and earned international recognition alongside her team as a Cannes Lions Film Finalist.
Through BOOM, Alana is helping redefine what culturally grounded strategy can achieve for national brands, Nations and the next generation of Indigenous talent in advertising and marketing.
Raymond is an Anishinabe, Ojibway-Bodewatomi of the Loon Clan. Immersed in the Indigenous culture and way of life, Ray brings insights that can only be gained through lived experience. A born relationship builder, Ray was the head negotiator for the Chippewas of the Thames First Nation. During his 3-year tenure, he successfully worked across the table with many corporations to find common ground. In university, Ray developed a love and passion for Marketing, Business Administration and Governance. Skills he has successfully wielded to assist countless entrepreneurs and organizations. Ray is instrumental in leading client relationship development, working cross-functionally across all BOOM InterTribal capabilities to drive business and brand transformation for our client partners.
NEEGAWNEE OSHKAWBAYWIS
RAYMOND DELEARY
CO-FOUNDER, CHIEF BUSINESS DEVELOPMENT OFFICER
JUST PLAIN ‘OL ED
EDWARD LEES
CO-FOUNDER, CHIEF CREATIVE OFFICER
For over 25 years, Edward has honed his skills working alongside and learning from some of the very best in the business. Creating some of the world’s most iconic brands – Land Rover, Harley-Davidson and Molson Canadian to name a few. Ensuring creative is compelling, on brand, on strategy and delivers on business objectives to generate growth is what you will get from Ed. Successfully straddling the disciplines of strategy and creative, he excels at developing ideas that are grounded in strategy, guided by business objectives, and steeped in consumer insights. Creating fully integrated campaigns that resonate with and are embraced by audiences.