WORK
We’re committed to co-creating strategic solutions that raise awareness, shift perspectives, and inspire action. And over the years, we’ve walked with some of the greats.
CLIENTS
What you stand for, determines who stands with you.
SERVICES
A full-service marketing and communications agency, we take an Indigenous-led approach in all that we deliver.
STRATEGIC PLANNING
BRAND STEWARDSHIP
MARKETING COMMUNICATIONS
DIGITAL MARKETING
TRADITIONAL MARKETING
INDIGENOUS ENGAGEMENT
ABOUT
We’re Indigenous owned but by design, not 100%. The three founding partners span the spectrum from Indigenous to non-Indigenous. A conduit between the two worlds, together we find common ground, shared beliefs, and shared values.
Through our collective lens, connections to communities and decades in marketing, we’re a force to be reckoned with.
FOUNDING PARTNERS
KANIMITOT MIKISIWI WAPISKI MIKWAN ISKWEW
ALANA LEES
MANAGING PARTNER, CHIEF STRATEGY OFFICER
Alana Lees has spent over two decades shaping strategies for some of the world’s most recognizable brands. Before co-founding BOOM InterTribal, she delivered breakthrough campaigns for Tim Hortons, Coca-Cola, Honda, LCBO, and Winners, drove global marketing initiatives for Suncor, and earned international recognition with her team as a Cannes Lions Film Finalist.
A proud member of Fisher River Cree Nation and daughter of a residential school survivor, Alana has paired her roots with over two decades of marketing expertise to pursue one mission: flipping the script on how marketers engage with Indigenous Peoples and the systems they operate within. She’s built a career around translating insight into action, proving that when strategy is rooted in truth, change becomes measurable.
Today at BOOM InterTribal, she’s the strategist behind work with TELUS, RBC, APTN, Deloitte, and TD, transforming reconciliation from a corporate buzzword into campaigns and experiences that actually move people, markets, and mindsets.
Straddling both Western and Indigenous worldviews, Alana challenges assumptions and builds forward-thinking strategies that shatter stereotypes and shift paradigms. She’s not just bridging the gap, she’s opening doors and laying the foundation for the next generation of Indigenous talent in advertising and marketing to soar higher.
Raymond is an Anishinabe, Ojibway-Bodewatomi of the Loon Clan. Immersed in the Indigenous culture and way of life, Ray brings insights that can only be gained through lived experience. A born relationship builder, Ray was the head negotiator for the Chippewas of the Thames First Nation. During his 3-year tenure, he successfully worked across the table with many corporations to find common ground. In university, Ray developed a love and passion for Marketing, Business Administration and Governance. Skills he has successfully wielded to assist countless entrepreneurs and organizations. Ray is instrumental in leading client relationship development, working cross-functionally across all BOOM InterTribal capabilities to drive business and brand transformation for our client partners.
NEEGAWNEE OSHKAWBAYWIS
RAYMOND DELEARY
PARTNER, CHIEF BUSINESS DEVELOPMENT OFFICER
JUST PLAIN ‘OL ED
EDWARD LEES
PARTNER, CHIEF CREATIVE OFFICER
For over 25 years, Edward has honed his skills working alongside and learning from some of the very best in the business. Creating some of the world’s most iconic brands – Land Rover, Harley-Davidson and Molson Canadian to name a few. Ensuring creative is compelling, on brand, on strategy and delivers on business objectives to generate growth is what you will get from Ed. Successfully straddling the disciplines of strategy and creative, he excels at developing ideas that are grounded in strategy, guided by business objectives, and steeped in consumer insights. Creating fully integrated campaigns that resonate with and are embraced by audiences.