The impacts of climate change – floods, fires, droughts – are disrupting the balance of nature and threatening the future we all depend on. Deloitte understands this, so they partnered with Indigenous leaders and representatives across Canada to explore how Indigenous-led nature-based climate solutions could restore harmony while advancing reconciliation. Their findings and path forward were captured in the report Bringing Carbon Down To Earth: Indigenous leadership in nature-based climate solutions.

To raise awareness and drive downloads of the report, Deloitte tasked us with creating a campaign that brought this work to life. We produced three videos, each dramatizing how nature itself holds the solutions. The paid social posts that carried these videos were further nuanced with copy crafted to resonate specifically with Corporate Canada, Government, and Indigenous leaders.